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What is design for Good Cause?

Industry professionals interested in design for a good cause often focus on creating solutions that are sustainable, inclusive and ethical. You can collaborate with other experts such as engineers, scientists and social entrepreneurs to develop effective and actionable solutions. Design for GoodCause is not just about making a positive social and environmental impact, it is also an opportunity for companies to differentiate themselves and create value for their customers and stakeholders. By integrating sustainability, [...]

Why focusing on the user is most important during the UI / UX design, for the Next Billion Users?

When designing a user interface is the most important to focusing on the user is the most important factor to consider, especially when designing for the next billion users (NBU). Putting the user at the center means designing interfaces that meet the target audience’s needs, preferences, and behaviors, which in turn leads to a better user experience and more engagement with the product [...]