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Abishek Gyawali
Profile

A result driven marketing intern who drives the growth through effective and innovative marketing strategies. A motivated team player who consistently aims to push expectations and exceed goals. The 5 years of global experience in the field of Marketing and Digital Marketing helped me develop into a global persona who has learned to balance different aspects of this career path. I am currently looking for a suitable position with a company that values passion, integrity and hard work.

About
Name : Abishek Gyawali
Address : 2935 San Mateo Street, EL Cerrito, CA, 94530
Nationality : Nepalese
Skills
Presentation (PowerPoint)
Graphic Design (Indesign & Photoshop)
Social Media Management
Branding & Advertising
SEO Optimization
Hootsuite
Digital Strategy
Integrated Marketing
Lead Generation
Interests
Reading
Interacting with people
Thinking
Art and Designs
Languages
Nepali
English
Hindi
Contact
abishekgyawali04@gmail.com
Phone : 510-677-1349
 
Work Experiences
APPMOZART LLC
Digital Marketing Intern
www.appmozart.com
2019 - PRESENT
  • Plan and implement a content strategy for each campaign from ideation and asset creation to drafting and publishing
  • Create, edit, and publish daily content that aligns with the brand vision, builds meaningful community connections, and encourages authentic engagements
  • Maintan a cutting edge understanding of best practices, features, strategies, and tactics for social media channels
  • Assit in development of building paid social media plans including audience targeting and segmentation, messaging, flighting and budgeting
  • Hands on bidding optimization to grow the business and hit ROI targets
  • Design and execute A/B tests and optimization measures for creative landing pages, user experience, and bidding
  • Manage SEO campaigns through keyword research, targeted content development, and on-page optimizations
LINCOLN UNIVERSITY
MULTIMEDIA DESIGNER AND DIGITAL MARKETING SUPPORTER
www.lincolnuca.edu
2018 - PRESENT
  • Researched, proposed and implemented new engagement solutions for a diverse student and alumni population along with the management of existing traditional platform
  • Developed digital strategy for pre and post event engagement for various departments
  • Initiator and Chief designer of University publication, Lincoln Chronicle (www.chronicle.lincolnuca.edu)
  • Performed SEO and SEM marketing for Lincoln Chronicle
  • Optimized website pages with relevant keywords and improved formatting and readability, to reduce bounce rate to 25% from 65%
  • Figures- Increased global visibility of Lincoln Chronicle by 75% and engagement by 45 %
  • Use internal and 3rd party data to personalize email campaigns and drive engagement
  • Work with design and engineering teams to implement and test-high converting landing pages from email efforts
  • Marketing over different social sites platform, Facebook, Twitter, Instagram
  • Analyze, track and report on overall web traffic and user engagement
  • Evaluate the success of marketing campaigns using Google Analytics
AIESEC IN LUMBINI
VICE PRESIDENT MARKETING AND COMMUNICATIONS
2016 - 2017
Develop concept and marketing campaigns strategies. Key projects:
  • "LEADx"-Conceptualized and executed a 3-day personal and team building seminar for 30 participants which focused on Marketing and Branding.
  • "COLOR THE FUTURE": Created marketing strategies to run this foreign exchange program revolving around improving the educational sector.
  • Managed all communications and social media platforms using SEO and SEM techniques.
  • Relationship manager for more than 15 local channels, radios, and magazines.
  • Point of contact and head of coordination team for over 115 participants of the Exchange Project from countries all over the world.
  • Work with client representatives inside and outside the agency to understand the client’s marketing needs and help craft an advertising plan
  • Develop and manage media plans for advertising campaigns
  • Create, execute and monitor advertising campaigns
  • Continuously update clients on campaign progress. Create and present campaign reports.
  • Communicate with agency counterparts on the day-to-day management of campaigns.
DEARHIVE
DIGITAL MARKETING INTERN
2015 - 2017
  • Supported the Senior digital marketing manager in supervising and developing the web and social media platform.
  • Developed reports and Powerpoint Presentation.
  • Analyzed campaign performance and delivered research insights.
  • Performed market research and data analysis to determine the product for geo-based promotion.
  • Monitored paid advertising campaigns using Google Ad words, Facebook Creator Studio
  • Assisted to Perform technical site analysis and content compliance audits
  • Assisted senior manager to lead technical SEO recommendations and partner with cross-functional teams to ensure delivery
  • Develop Paid Search strategy, bid management, keyword generation/research
  • Use marketing insights, analytics and A/B testing to improve search marketing experience through messaging, landing pages and user experience
  • Manage conversion tags and pixels including overall tracking strategy, implementation, and reporting
Education
LINCOLN UNIVERSITY, CALIFORNIA, USA
MASTERS IN BUSINESS ADMINISTRATION (MARKETING)
2018 - PRESENT
POKHARA UNIVERSITY, POKHARA, NEPAL
BACHELORS IN BUSINESS ADMINISTRATION (MARKETING)
2011 - 2015
LICENSES & CERTIFICATIONS
Google Ads Search Certification
Google
Issued April 2020 | Expires April 2021
SEMRush Site Audit Exam
SEMrush
Issued April 2020 | Expires April 2021
Google Analytics for Beginners
Google
Issued November 2019 | Expires July 2022
Advance Google Analytics
Google
Issued August 2019 | Expires August 2022
SEO Foundations
Project Management Institute | Lynda
Issued March 2020
References
TO BE PROVIDED UPON REQUEST